Affiliate Marketing Material

Main Information

Address: http://www.secretseocode.com/

Affiliate Payout: 75%
Hoplink:http://xxx.ron1234567.hop.clickbank.net

About the Product: Secret SEO Code teaches long term, whitehat SEO strategies and techniques. It was written with the beginning in mind, in that it's written in a "read and implement" fashion. This means, if the reader applies the techniques, they should see results. Results mean a lower refund rate for both you and I, which is always a good thing.

PPC Campaigns

Keywords:

how to search engine optimization search engine optimization book search engine optimization guide search engine optimization techniques search engine optimization tips search engine optimization training search engine optimization tutorial search engine optimization strategy affordable search engine optimization effective search engine optimization internet search engine optimization organic search engine optimization professional search engine optimization search engine optimization search engine optimization keyword search engine optimization marketing search engine optimization web site website search engine optimization seo search engine optimization web search engine optimization top search engine optimization search engine ranking optimization search engine optimization google web design search engine optimization seo book seo books seo course seo courses seo guide seo training seo tutorial seo techniques seo report learn seo learning seo seo help seo info seo information seo tips seo keyword seo links seo seo optimization seo experts seo marketing seo search seo website web site seo best seo google seo seo ranking seo rankings top seo

Note: the majority of the above are broad keywords. I encourage you to dig a little deeper and find some long tail keywords. Here are a couple free keyword tools to help with your research:

https://adwords.google.com/select/KeywordToolExternal

http://nichebotclassic.com/

If your budget is a little more flexible, I recommend using Keyword Elite and/or spying on the competition with PPC Bully.

Some tips:

1 – Avoid using one network for all of your PPC efforts – diversify. While Google's AdWords will likely offer more traffic, in some cases Yahoo Search Marketing or even Microsoft's adCenter will yield more profit. Consider using the following networks:

a) Google AdWords
b) Microsoft adCenter
c) Yahoo Search Marketing
d) AdBrite

Those are the only four I'd personally consider. You could add Facebook to that list but the traffic isn't as targeted and from my personal tests it doesn't convert very well.

2 – Consider the content network. The content network is still a very under-utilized pay-per-click strategy; this means cheaper/more clicks for you!

3 - If your budget is on the low side I'd recommend sticking to Microsoft adCenter, Yahoo Search Marketing and/or Google's Content Network in the beginning. Once you start making profit I'd reinvest it and shift my primary focus to Google AdWords… don't just shut off the already-profitable campaigns though! Let them continue to run while you focus on AdWords.

4 – Remember to split test your ad copy. Don't forget, the point of ad copy is to get the click; the actually (pre)selling is done after the click.

Landing Pages

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Pre-Selling

Remember, your job as the affiliate is to pre-sell the prospect. You don't do any actual selling; that's what the Secret SEO Code's sales copy is for!

Here are some tips to get you started:

1 – If you're going to talk about the product, be subtle. You don't want to sound like a pitchy car salesman! Spark their interest, maybe crush their potential objections and get the click; that's all there is to it!

2 – Make sure you capture leads (e-mail address and possibly their name)! This allows you to continuously send promotions to your prospects for as long as they stay on that mailing list. This is the foundation to building a sustainable affiliate marketing business!

When capturing leads, try to be somewhat subtle about it; again, no one likes a pitchy car salesman. To capture the leads you could offer your personal results with the product, a free report, a newsletter, etc.

3 – Try to make your website look "disconnected" and different from this one, especially if you're giving your review of the product. This way you won't raise any suspicions of being affiliated with the product. If people sense that you have a vested interest then they may not buy through your link (ie: they'll go and look for more reviews, etc.).

4 – When placing your affiliate link(s) on the page, avoid making it look "hype-ish" or "pitchy". For example, don't say "CLICK HERE TO ORDER NOW!"… simply say something like "More information…" or "Click here to go to the official Secret SEO Code website.". See the difference?

5 – If you can, add some personal touches to the website. Maybe a photo, a link to your Twitter or Facebook account, etc. Getting personal is always a good thing – it adds a touch of trust and credibility.
6 – The higher your quality score is imperative for Google Adwords. I recommend having a landing page with a Contacts page, Privacy Notice page, Articles page, Resources page, and a Sitemap at a minimum. If you really want to be aggressive add a testimonial page, F.A.Q. page, and whatever else you can think of to increase your quality score and relevancy.

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Articles

What is Search Engine Optimization?

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on top. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site. If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

Using Keywords in Page Titles

It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA. The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings. If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site. The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page. The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking. So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing. Dedicating the first three positions for keywords in a title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

Increasing Your Ranking and Traffic

It is worth cataloguing the basic principles to be enforced to increase website traffic and search engine rankings. • Create a site with valuable content, products or services. • Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document. • Research and use the right keywords/phrases to attract your target customers. • Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc. • Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services. • Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service. • Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing. • Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc. • Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you. • Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc. • Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field. • When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy. • When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits. • Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.

The Importance of Search Engines

It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first. Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking. Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site. It is the Keywords that play an important role than any expensive online or offline advertising of your website. It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways: • The first option is they find their site through a search engine. • Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested. • Occasionally, they find a site by hearing about it from a friend or reading in an article. Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines. All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.

Submitting Your Website to Search Engines

If you have a web-based business or if a significant portion of your business is done on the web through your website, then the best advertising and marketing is done by submitting to a search engine. No amount of press release, newspaper or radio ad, banner ad, spam email or newsletter will achieve the same results, although, maybe effective in a small proportion. Beware of companies that promise automatic submission of your website to hundreds of search engines which are but only false promises. The best way to submit your website for search engine ranking and inclusion is to do it yourself or to hire an expert to do it manually, by contacting the search engine companies and directories. Before you begin to submit your website to search engines ensure your websites are thoroughly designed to the professional quality using the right key words, good graphics and pictures and the relevant content. Don’t submit websites that are incomplete. While submitting to a search engine, make sure to provide information about your website, keywords and any other information that may be pertinent, including the name and contact information of your business. Mere submission to search engine companies does not guarantee that your site would be immediately listed and the ranking will be high. Because there are thousands of new websites coming up every day and it may take quite sometime before they take up your site for review by human editors. One important factor to remember while submitting site is to include a site map of your website which makes the crawling easy for the web robots. Search engines like ‘http://www.google.com’ hardly considers submissions without sitemaps. There are many online companies that accept search engine submission services. You can choose to do it yourself with a software package and service like this one: http://www.webposition.com/order/trial.asp?WT.mc_id=google%3A%7Bifsearch%3Asearch%7D%7Bifcontent%3Acontent%7D%3A%7Bcreative%7D%3Atrial%3A%7Bkeyword%7D&WT.srch=1 Or if you want professional help try the following sites: http://www.addpro.com/professional_submission http://www.submitawebsite.com/aboutus.html Don’t use the automatic submission services. Here is a list of the most popular Search Engines and directory companies: Search Engines Go.com/InfoSeek AltaVista Google, HotBot Excite/Webcrawler Directories AOL Search Inktomi Lycos Open Directory MSN, Yahoo! LookSmart Snap Apart from the above there are thousands of search engines and directory companies, where you can submit your website to as many companies as possible. The following links gives info on other search engines and directories: http://websearch.about.com/library/searchengine/blsearchenginesatoz.htm http://websearch.about.com/library/tableofcontents/blsearchenginetableofcontents.htm

Keyword Density Info

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places. If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site. Keyword density is always expressed as a percentage of the total word content on a given web page. Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5% The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it. Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%. Simple steps to check the density: • Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect. • Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page. • Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text. • When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page. • Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

How Search Engines Work - Web Crawlers

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search. There are basically two types of search engines. The first is by robots called crawlers or spiders. Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site's Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages! The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine. A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day. Example: Excite, Lycos, AltaVista and Google. When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices. One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

E-Mail Campaign

E-Mail #1

Subject: Feel free to swipe the secrets to SEO… {FIRST-NAME}, If the idea of near-endless supplies of free traffic appeals to you, you may want to keep reading this e-mail. If this isn't something you're interested in then feel free to (be insane) close this e-mail. You've gotta check this out… {YOUR-AFFILIATE-LINK} Those secrets reveal how you go about getting your website ranked first on the top search engines (which of course are Google, MSN and Yahoo) for laser targeted keywords. The thing is, the secrets are not written to provide you with short term solutions or to reveal temporary "loopholes". It's solid, proven-to-work whitehat SEO that could not only explode your business but potentially provide you with hands-off traffic for life. Beyond just search engine optimization, there's some info about *business optimization* - something we all need to read at some point. I wish I read about the business optimization stuff earlier in my career as an entrepreneur. It would have saved me A LOT of time and A LOT of money… {YOUR-AFFILIATE-LINK} I just want to close with a simple question: do you want to control the search engines, rather than having the search engines control you? Talk soon, {YOUR-NAME} P.S. If you answered yes to the question above, make sure you check this out… {YOUR-AFFILIATE-LINK}

E-Mail #2

Subject: Controlling the search engines? Whoa… So… it seems (ethically) controlling the search engines isn’t as hard as you'd think. The first step might be a hard one to overcome though, since the idea of a short term quick-fix always sounds like a good thing. But you have to do it… you have to: Ignore the overly hyped websites that cry "loopholes" and "trickery". Every year new "tricks" come and go and unfortunately for those that use them, so do their sites. What if there were specific secrets, techniques and strategies that would not only provide the benefits of short term quick fixes but also provide the benefits of tedious long term solutions? If this were a few months ago, one could only dream… now, on the other hand… {YOUR-AFFILIATE-LINK} The first page of most search engines has spots for about 10 websites/pages… 10 WEBSITES! As this information spreads, your chances of being in one of those websites for ANY keyword decreases dramatically. Unless of course you take in this information, take action and become one of those 10 websites… the choice is yours, really… {YOUR-AFFILIATE-LINK} If you're anything like me, I know you're gonna' do the smart thing and capitalize on this opportunity… and then absolute crush your competition. Here's to being awesome, {YOUR-NAME} P.S. When you get threatening e-mails from your competition, don't get worried. It means you're using this information properly… ;) {YOUR-AFFILIATE-LINK}

E-Mail #3

Subject: [STOP!] Write down today's date… {FIRST-NAME}, I want you to write down today's date because you will forever remember this day. Why, you ask? Well, today is the day that you read this potentially-life changing e-mail and took action to explode your business. See, if you follow the information presented on the website below you will free yourself from the pain and constraint of low-traffic. We've all been there – what makes or breaks an online business is whether or not they can make it to the next level and get tons of targeted traffic. This website tells you how to get to that next level… {YOUR-AFFILIATE-LINK} You have the power to explode your business (in a good way… drop the C4), the thing is, you might need this knowledge to get to the level you want to be at… {YOUR-AFFILIATE-LINK} Imagine if the information on that website was the *one* thing stopping you from having a super-successful business… now imagine if you just ignored it and went about your day. No one wants to be that guy… the guy that had the opportunity and passed on it for whatever reasons their brain made up… {YOUR-AFFILIATE-LINK} To your success, {YOUR-NAME}

E-Mail #4

Subject: Oh… bad news I've been hearing rumors that the owner of the Secret SEO Code is going to be raising the price. I'm gonna' be honest, I'm not sure if it's true but if you're still on the fence about trying it out… now would be a good time to jump off: {YOUR-AFFILIATE-LINK} Just a quick run down: If you've ever dreamed of getting insane amounts of free targeted traffic, this is for you. If you're looking to build a long term sustainable business that will not only profit now but also (potentially) years to come, this is for you. If you're looking for a short term quick fix, this IS NOT for you. I encourage you to take action and be a strategic entrepreneur rather than an opportunity seeker. This way you'll reap the reward of long term profits… to achieve that though, you're going to need traffic… {YOUR-AFFILIATE-LINK} Since the price may be going up, I think it's safe to assume a lot of copies have been sold… the SEO game just changed. Time to kill or be killed… :| {YOUR-AFFILIATE-LINK} Here's to crushing our competition! {YOUR-NAME}

Useful Resources

If you're in the early stages of your affiliate marketing career, here are some guides and tools I've found helpful in my personal success:

Commission Blueprint
This is my highest recommendation for anyone to learn how to profit in affiliate marketing. These guys have recorded videos that are amazing to learn from and the resources are top-notch!

Secret Affiliate Code 2
This product takes you by the hand and shows you step-by-step how to set up profitable affiliate campaigns. This course can take you from a beginner to an advanced affiliate marketer... if you let it.

PPC Bully
As the title suggestions, this is a PPC-based product; it's actually a membership. It allows you to spy on your competition which takes the guesswork out of setting up a profitable PPC campaign. You simply monitor the competition bidding on keywords you're interested in, see which ads/websites are consistently profitable and then create your own similar campaign.

Keyword Elite
If you're doing PPC or SEO this tool is a must-have in my opinion. Keyword Elite will, among other things, generate massive lists of keywords for you to target... personally that's all I use it for but it has some other options as well.

Xtreme Conversions
This is a super cool script that you install on your server that'll let you track, ugh, pretty much everything you'll need to. I don't want to bloat the affiliate page with a list of what it can track so click the link above if you're interested.

Affiliate FAQ

How much is your top affiliate currently earning?
Sorry, I'd like to keep this information private.

What is the conversion rate?
Several other associates and I have been split testing many different domains, PPC campaigns, and Landing pages. Our average conversions have been 1/30 but the ranges were 1/15 to 1/60.

What are some top-converting keywords?
Rather than give these out, I'd also like to keep this information private so their CPC doesn't explode through the roof. I recommend taking the keyword list above and expanding on it to find tighter long tail keywords.

What country are most of the sales coming from?
The best converting countries so far: US, Canada, United Kingdom, Australia, and India.

I'm kind of new at this - do you offer any sort of affiliate support?
Absolutely! I try to respond to all e-mails as soon as possible - if you make money I make money!

I'm interested in a joint venture! How do we set this up?
E-mail me as much information about the JV as possible! I'll make my decision based on what you're offering.

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